The Italian fashion powerhouse, Prada, teams up with OMA/AMO for the design of their men's spring/summer 2012 collection runway. Once again, OMA rejects the linear orientation of the traditional catwalk and instead arranges 600 blue foam blocks, one for each guest, along a 1.5m by 1.5m grid. This arrangement allows the models to flow through the highly-organized crowd, following multiple choreographed routes to allow maximum visibility. This democratic layout allows the entire audience to become completely engaged and integral to the show, ultimately eliminating the elite "front row."
The show is genius + I wish I was there.